DIGITAL - Chromaroma is an online multiplayer game played out as you travel the city with your Oyster Card. By using Oyster data they are able to show you your Tube travel, and every journey means you amass points, taking a few steps further along the way to owning London.
Chromaroma is a type of location-based top-trumps. Where you collect places, identities, modes of transport and passengers as you travel around the city; discover and investigate mysteries attached to different locations and build alliances with fellow passengers that share your journeys. It's a game you can play on your own, or part of a team.
Location gaming is all the rage at the moment, Nike utilized payphones with their Nike Grid and Starbucks is using Four Square. It's going to be interesting to see how location gaming evolves..
VIA Dave Haynes