We found out about the beautifully designed magazine through magCulture's 24-hour long 5 year anniversary celebration and were immediately taken by the idea of a truly seasonal magazine. The publication inspires by sharing information on the capital through the changing seasons and the first issue conveys a love for the outdoors throughout.
Pick of the articles for us was Helen Babbs piece on the November 'draw-off' of the Thames at Richmond. In many ways this article is what the magazine is about - telling you about something you were not aware of and making you want to go and see it for yourself. The first issue also comes with a map of fruit trees in Hackney - again, prodding you to head outside and explore.
The design of the magazine is also a vital part of its appeal [as you can see from the pictures.] Tina Smith, the art director of Lost in London and Lucy Scott see the title as a backlash to the ubiquitous free-zines that are increasingly common in London.
'We had seen a few independent mags launch with uncompromising editorial and design values and it seemed to us like a backlash was underway against the multitude of free-zines popping up everywhere - not that they're bad necessarily, but just that there's a different sort of publishing to be had on the other side. The Ride Journal in particular was an inspiration.'
With the first signs of spring well and truly upon us [you can smell it along the New River Walk in Islington, honest] we are very much looking forward to the next issue of Lost in London. We shouldn't need to say when it comes out...